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How to write an engaging blog | The University of Edinburgh
Unfortunately, so many people out there are writing blog posts that are thin, not formatted properly and will never be shared by humans or loved by Google bots. If you know how to write a blog post properly, then you can grow your audience, keep readers on your pages and help more people with your blog.
But first, we have to cover some of the basics of how to write a blog post. Surprisingly, even some pro-bloggers fail to follow the basic rules of blog writing. Every good blog post is like an essay. It needs to have a well-defined beginning, middle, and end.
The intro to professional blog writing service for university blog post should be no more than paragraphs and in the first paragraph, you should clearly outline what your post will be.
Spend a week there? This is a little something to entice them to continue reading. This kind of writing can hook people into reading more of your content and helps to keep them engaged.
The middle of your content is the meat of the post. Make sure you break up this content well and make it as easy to read as possible more about blog post formatting later in this article. Where did you stay? How much did it cost? Where can you order the item from? How many hours does it take to get there? Where is the best place to find it? Answering these types of questions can help the reader find value in your content, even when the post is a personal story. The biggest mistake that bloggers make when writing an outro is that they simply repeat the intro.
This is a big no-no. The outro is one of the most important parts of a blog post because if people made it that far, they obviously like what you wrote. This is your chance to get them to remember you. Leave them with something to think about. Give them a question to engage with. Offer them something extra like a short ebook on the topic. Get their email if you can. Encourage them to comment. Lead them to more posts on your blog that are about a similar topic.
Keep it simple, conclude your thoughts and attempt to invoke some emotion in the reader. It happens to the best of us! Here are a few handy blog writing tips to counteract that. A great way to figure out what you should write about next is to draw inspiration from your peers. For bloggers, a great way to find a new topic to write about is to browse the web for a while. An easy way to write posts that your readers will love is to simply double down on what has already worked for your blog in the past.
Do you have a post that already went viral or one that did better than all of the rest? This will show a list of all of your pages organized by the most page views to the least. Look at the top 5 — 6 and see if you can write another blog post about a similar topic and see if it does well again. Note: Never write the same article twice. Sometimes you just need a little inspiration and a good place to find inspiration is through tools like BuzzSumo and Google Trends.
These websites allow you to search for a topic and see what not only what is being written on the subject, but what is being shared the most and talked about the most online. Can you incorporate the best aspects of the articles professional blog writing service for university read? Go into each of those blog posts and see if you can create a second, supporting article to supplement the information.
A good way to do this is to look at your subheadings more about subheadings and formatting blog posts later in professional blog writing service for university post. Are there any subheadings that you professional blog writing service for university elaborate on and create a separate post for?
In this case, it would be quite easy to create a separate post for each of these compasses. The post could be more in-depth on that particular compass and you could link the individual compass article back to the main compass list post, professional blog writing service for university.
Doing this is great for user experience and even better for Google. After that, you could also search BuzzSumo for other topics to write about. But could you write a post on one of the subheadings and go into more depth than that writer did? This can be a great way to write shorter posts that are more likely to go viral. This tool helps bloggers figure out what keywords and key phrases are being searched in Google.
It shows how many people search the phrase each month and gives you an idea of how difficult it would be to rank for that term. But KeySearch is also a great tool for simply finding a new topic to write about. These are often worthy of completely new posts. There are a few frequently used blog post types that can help your blog writing immensely. Once you have a topic idea, you can look over this list of blog post types to find out what you might want to write about.
Try to stagger these so that your blog has a wide variety of post types. Everyone loves a list, professional blog writing service for university. People love to get stuff done. Customers typically like to learn about products and services before they spend money on them.
Review posts can be very popular and in fact, there are entire blogs and YouTube channels dedicated to reviews, professional blog writing service for university. You can put the questions as headings to break up the post and the answers can be very useful for your readers. You can host a collab post on your site, but also join collabs on other sites, link back to your blog and boost your DA. Studies have shown that when your blog post shows up in search results or in text links on the web, only one in 5 readers will click that link.
The catchier your blog title is, professional blog writing service for university more you can boost these numbers. Here are a few ways that can help you choose a catchy blog post title. This is a classic marketing tactic that works very well. Some studies have shown that headlines between 8 and 12 words are shared most often on Twitter, while headlines between 12 and 14 words are liked most often on Facebook, but this is in no way a science.
We all love a number. Not all numbers are created equal! Odd numbers and double matching digits like 22 and 33 tend to be clicked more often. Use your best judgment when adding numbers to your title and writing blog post lists. The blog writing format is professional blog writing service for university different from a magazine, a novel or any other typical form of print media.
There are a few key formatting rules that you need to stick with in order to write better blog posts. They type a question into Google and they want a quick answer. Even the most engaging blogs only keep people on a single page for around 2 minutes on average. This means that you have to learn how to write a blog post that people can scan through professional blog writing service for university. One of the best ways to do this is by shortening your sentences.
Using free WordPress plugins like Yoast, you will even see recommendations about your writing and one of these that frequently pops up is run-on sentences. Sentences in novels can go on for words or more, on a blog, they should never be longer than about 40 words. The longer the sentences, professional blog writing service for university, the more their comprehension depreciates.
Keep your sentences short when writing blog posts. When a reader scrolls through a blog post and sees a massive wall of text not broken up by any images or styling, they will often click away. View your site on both a mobile device and on a desktop.
None of your paragraphs should span more than 5 lines when viewing on a desktop device laptop or computer. Mobile devices are a little different because the viewing area is so narrow. In the case of most smartphones and tablets, you can get away with a paragraph covering 10 — 12 lines on the screen. Still, you should try to keep paragraphs short, 2 — 3 lines on a desktop screen and 5 — 7 lines on mobile on average. People who read content online typically want to get their answers as quickly as possible.
If you wrote this on a blog, you would lose readers. Maybe not when you first start out and only your patient and loving friends and family are reading, but as you start getting complete strangers reading your content, professional blog writing service for university, they will click away if you use this professional blog writing service for university of language. Trim the fat!
The larger text is known as headings and subheadings and in WordPress, you can easily choose these by selecting H1, H2, H3 or H4 when writing a post. So far this post has three different font sizes.
H1 is in the title of the blog post H1 should only be used for the blog post title. Next, you see Professional blog writing service for university, those are the larger words that are in the blue colour. Google loves it when you make your posts easier to read, so they will reward you for breaking up your content with these H1, H2, professional blog writing service for university, H3 and H4 tags.
Typically you can easily categorize content by only using H Another excellent way to break up large parts of text in a blog post is by adding photos.
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